Loyalty Rewards


Digital Advantage Corporation (DAC), operates and manages the SM Advantage Loyalty Program (SMAC) which is the biggest loyalty program in the Philippines. As part of DAC’s marketing efforts, they are also in need of a fresh update on their existing site. The redesign focuses on showcasing a wide variety of valuable “perk” rewards each member can redeem. Translating this visually, we used vibrant colors as background elements and used it as the base color for each perk card. Making the site interesting, we took advantage of the brand’s new visual design that uses colorful circular shapes based on the new SM Advantage Card, which I also helped design.
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