SM Advantage Card Logo & Website

Redesigned & refined the overall user experience & interface for the new SMAC website & customer service tablets. Working closely with the operations & marketing team, we helped them create a seamless user experience from onboarding new customers all the way to the replacement and renewal of the old SMAC through tablets found in SM Stores’ customer service — closely transitioning to formless transactions.

SM Investments Corporation Website

Led the creative direction & redesign of SMIC’s 2018 corporate website. The new design highlights the company’s credentials, investments & their rich history. Providing foundation for the major screens, which the creative team can easily expand on to a wide range of content in the website.

Code Vertical: Logo, Identity & Website Design

Currently the lead branding & product designer. We help enterprises innovate and streamline current processes. I lead in the overall UX/UI solutions & creative direction of the software — helping our clients stand out in the process.

Here are a few key notable clients we've worked with:
→ AboitizLand, Inc.
→ D.M. Wenceslao and Associates, Incorporated
→ Mercato Centrale

Gabriel Reyes Designs: Branding Identity